about

Amy Lee

Partner

Combining national health care and Congressional communications experience, Amy has led both crisis and daily communications as well as long-term strategic campaigns. Most recently, she worked as director of communication strategies for the American Hospital Association (AHA) coordinating message management, various editorial and production responsibilities and worked closely with national television, radio and print media.

Amy joined AHA in 2001 and was responsible for developing communication strategies that support AHA’s tax exemption advocacy efforts, creating support materials that enhance hospital efforts to tell the good work they do while leading AHA’s Community Connections initiative — a long range communication strategy involving grassroots, member resource development and message testing. Major pieces of the initiative for which she was responsible include an annual case example book which features 100 hospital stories from across the country and is distributed to all 5,000 U.S. hospitals; targeted communication with members of Congress; member tools; program content for AHA and related organization conferences; and a public Web site that demonstrates the depth and breadth of hospital programs that help their communities.

Amy developed and implemented AHA’s Put It In Writing campaign, launched in 2005 and focused on educating hospital workers and the public about advance directives and end-of-life planning. Following a national roll out with the support of many diverse health groups, the campaign included Spanish and English public service announcements (PSA) and an interactive Web site for hospital employees and the public. As of July 2007, the PSAs have run in all 50 states and reached an estimated audience of 30 million.

Prior to joining AHA, Amy worked in the press shop of Senator Don Nickles (R-OK) where she was responsible for state media. While there, she developed and launched the Senator’s student Web site and coordinated a state-wide Name the Train campaign involving Oklahoma schools to increase attention to Amtrak’s return to Oklahoma.

Amy holds a master's degree from Georgetown University and a bachelor’s degree from Oklahoma Christian University in Oklahoma City. She lives on Capitol Hill.

Jennifer Armstrong Gay

Partner

Jennifer has over 15 years of experience as a communications expert, specializing in alliance building, message development, media relations and social marketing. Much of her experience has been spent in health care communications. Before joining 133 as a partner, Jennifer most recently served as the Director of Strategic Communications at the American Hospital Association where she spent over 10 years.

Jennifer joined the AHA team as a member of the media relations department where she spent five years before shifting responsibilities and taking on the role of managing and expanding the association’s Community Connections Initiative and strategic communications projects. In this role she oversaw the development of numerous publications and web-based resources, worked closely with vendors on web design, graphic design and video production projects and managed AHA’s member webcasts. Additionally, she was the lead in exploring national partnership opportunities for hospitals at both the national and local levels.

Jennifer built her career in communications through work at a number of Washington public relations firms. Most recently, she spent five year at the public relations firm Porter Novelli. She left the firm as a senior account executive and was working on health care and social marketing projects for clients including The Robert Wood Johnson Foundation, the Centers for Disease Control and Prevention, the American Cancer Society and Catholic Charities.

Jennifer has a bachelor of science degree from James Madison University in Harrisonburg, Virginia and a masters of public communications from The American University in Washington, DC.

She lives in Fredericksburg, Virginia with her husband and three daughters.